OF Team | William Feuerman
Type | Publication
Locaton | New York, NY
The architectural monograph has taken many different forms-from a traditional coffee table book to a sleek, sculptural object, from a portfolio to attract potential clients to a cheap, socially satirical magazine. The monograph oscillates between traditional forms and fleeting trends in book design.
In a consumer conscious world, what is the status of the self-referential, self-promoting, architectural monograph? How can an architect communicate and promote architectural ideas to a data-saturated yet information-hungry mainstream audience? In an environment marked by the proliferation of new media sources and demand for new levels of interactivity and knowledge, the book is becoming a diluted medium for communication.
Everything is now multimedia. Television allows viewers to play a role in shaping the "drama" by voting on plot twists and character developments. The Internet has provided us with infinite knowledge and resources so that everything we need is available at the click of a finger. Blogs have created new social networks and have begun to wield influences on both politics and popular culture. In a world dominated by macro and micro brands, can the monograph ask for something more?
Three architectural projects (MEGAchurch, Guggenheim Museum, and Second Avenue Subway/Boutique Hotel), three typologies, three clusters of arguments, are chronicled in both book and web form, along with a network of information that has both affected the process and the overall approach of each project.